The Fat Free Shad's flat-sided design is unique to deep running lures... providing easy control and almost effortless retrieves. Fat Free Shads feature kick-out paddles that "kick out" of hang-ups and work through cover, this is a major advantage over any other deep diving crankbait. Add an enticing action and life-like reflective finish enhanced by realistic 3-D eyes and Excalibur Tx3 Rotating Treble hooks and you have the premier deep-diving crankbait on the market.